Novo Industries

Effective date: October 26, 2026

Status: Prelaunch version.

Novo Industries, Inc. ("Novo Industries," "we," or "us") operates Novo Agents, a hosted service for running AI agents through an API, a server-side SDK, and a web console. This policy explains how we handle personal information in connection with Novo Agents.

Information we collect

Account information: name, email address, sign-in identifiers, role, and workspace details.
Configuration: the resources you create, such as agents, connections, and credentials for endpoints you configure.
Customer Data: content submitted to or produced by your agents, such as prompts, messages, files, tool inputs and results, and outputs. It can include personal information.
Usage and technical information: API activity, usage and billing records, device and browser information, logs, and security events.
Billing information: processed by our payment provider. We do not store full payment card numbers.
Waitlist: if you join the waitlist on novoagents.ai, your email address and any name, company and description of what you would build that you choose to add.

Customer Data and your end users

Customers use Novo Agents to build their own products. We process personal information in Customer Data on your behalf, following your instructions to provide, secure, and support the service. You are responsible for giving your end users any required notices and for having a legal basis for that processing. We refer requests from your end users to you.

How we use information

We use account, usage, and billing information to operate and improve the service, authenticate users, bill for usage, prevent abuse, provide support, communicate with you, and comply with law. We use waitlist information to tell you when developer access opens and to plan it, and we delete it when you ask. We use configuration information to connect the systems you authorize and carry out requested work.

We do not sell personal information or share it for cross-context behavioral advertising. We do not use Customer Data to train AI models.

Legal bases

For personal information we process as controller, where EU or UK data protection law applies, we rely on:

Contract: to provide the service and bill for it.
Legitimate interests: to secure, support, and improve the service and to communicate with business customers.
Legal obligation: to keep required records and respond to lawful requests.
Consent: for the waitlist, and where the law otherwise requires it. You may withdraw consent at any time by contacting us.

How we share information

We share information:

with the providers listed in Novo Agents subprocessors, who process it for us to run the service;
with systems and third-party services you connect or direct the service to use, which follow their own terms;
to comply with law or valid legal process, or to protect the rights, safety, and security of Novo Industries, our users, or others;
in connection with a merger, acquisition, financing, or sale of assets; and
at your direction or with your consent.

Our Data Processing Addendum applies when incorporated into your customer agreement.

Cookies

The console uses cookies and similar technologies for sign-in, security, preferences, and product analytics. Analytics includes recordings of console interactions linked to your account, with text and inputs masked. We do not use advertising cookies. We do not respond to browser Do Not Track signals.

Retention

Retention depends on your account and requested work, support and security needs, and billing, audit, and legal requirements. For Customer Data, we also follow the applicable customer agreement and your instructions. Supported deletion tools remove the resources they cover; deletion is not immediate removal of every related record. Execution records, backups, logs, and provider-held data can remain for their applicable retention periods. Contact us for deletion requests that the product does not support.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to restrict certain processing.

Where EU or UK data protection law applies, you may object to processing based on legitimate interests.

To make a request, email privacy@novoindustries.co. We may need to verify your identity or an authorized agent's authority. We will not discriminate against you for exercising your rights. If you are in the EU or UK, you may also complain to your data protection authority.

International transfers

Novo Industries is based in the United States. We and our providers process information in the United States and other countries. Our DPA sets out transfer terms for covered Customer Data when incorporated into your customer agreement. Contact privacy@novoindustries.co for information about applicable transfer safeguards and how to obtain a copy.

Children

Novo Agents is intended for users 18 or older. If you believe a child has provided personal information directly to us, contact us.

Security

We use technical and organizational measures designed to protect information. No system is completely secure. See Novo Agents Security.

Changes

We may update this policy. We will post the updated version here and give notice of material changes as required by law.

Contact

Novo Industries, Inc. is responsible for the personal information described in this policy, except Customer Data we process on behalf of customers.

Email: privacy@novoindustries.co
Mail: Novo Industries, Inc., 169 Madison Ave, #67931, New York, NY 10016
Phone: (929) 207-7393